Brevo, formerly known as Sendinblue, is a comprehensive customer relationship management (CRM) suite designed to help businesses and non-profit organizations enhance their marketing and communication strategies. Founded in 2012 by Armand Thiberge, Brevo’s mission is to provide an approachable CRM platform that fosters personalized connections, driving sustainable growth.
Key Features:
- Marketing Platform: Brevo offers tools for email marketing, SMS and WhatsApp campaigns, marketing automation, and forms, enabling businesses to execute multi-channel campaigns effectively.
- Sales Platform: This feature assists in managing sales pipelines, automating deal tracking, and scheduling meetings, streamlining the sales process.
- Conversations Platform: Brevo provides a multi-channel communication solution, including chat, phone support, and a universal inbox, to enhance customer service.
- Customer Data Platform: This tool allows businesses to unify, manage, and analyze customer data, facilitating informed decision-making.
- Messaging API: Brevo’s API enables the delivery of individual messages at scale across email, SMS, and WhatsApp.
Global Presence and User Base:
Headquartered in Paris, France, Brevo operates eight offices worldwide, including locations in Delhi, Seattle, Berlin, Sofia, Toronto, New York, and Vienna. The platform serves over 500,000 customers globally, supported by a team of more than 850 employees. citeturn0search12
Pricing:
Brevo offers a range of plans to accommodate different business needs:
- Free Plan: Ideal for beginners, this plan includes up to 300 emails per day, email templates, automation workflows, and unlimited live chat. citeturn0search10
- Starter Plan: Starting at $9 per month for 5,000 emails, this plan is suitable for small businesses looking to expand their outreach. citeturn0search10
- Business Plan: Designed for growing businesses, this plan starts at $18 per month for 5,000 emails and includes advanced features like marketing automation and CRM capabilities. citeturn0search9
- Enterprise Plan: Tailored for large organizations, this plan offers custom pricing and advanced functionalities. citeturn0search9
Brevo’s pricing model is based on the number of emails sent rather than the number of subscribers, providing flexibility for businesses with large contact lists but lower email frequency. citeturn0search9
Recent Developments:
In December 2023, Brevo expanded its capabilities by acquiring WonderPush, a mobile app push provider, and Octolis, a customer data platform (CDP) provider. These acquisitions aim to enhance Brevo’s service offerings and provide more comprehensive solutions to its users. citeturn0search12
For more information or to explore Brevo’s services, visit their official website.